Sustainability - Transparency - Accessibility -

With LUUP, we aim to reduce the impact that the fashion industry has on the environment, the garment workers, and on all of us.

We want to empower you to choose sustainable without making any compromises on style and shopping effort with our curated selection of high-quality sustainable products right here on LUUP. 👚♻️

Our mission is to make trustworthy sustainable fashion more accessible.

Now the only question left, are you in the LUUP?

Sustainability is not a trend, it's a lifestyle